Thursday, 24 April 2014

The Olympic pitch - all of it.

I've just moved flat and while I was going through all my stuff I came across the work I did for my Olympic pitch for the London 2012 Games. I've posted most of this up here all before but now I've collated it in one big post - just for my own reference as much as anything.

When I went in to give my presentation the committee was amazed by the amount of work I did for it. I was really proud as I had got the gig on my own and I was the only person there who wasn't a massive agency. I was just there with my love of character design and excited by the potential this mascot could have. The mascots from the past Olympics have been fantastic and to join those would have been a dream come true.

Well, when I say it was just me I am lying a bit. I asked some creative friends to help my cause. Look at these amazing toy prototypes my amazing friends organised. Caitlin Ashford made the model on the left and Holly AKA A Little Stranger made the fantastic plush on the right. I really know the most talented and lovely people ever.

I also called in favours from the talented animators I know. Here's a 2D effect from Kev at Big Man Designs.

And one from Seed Animation:

I market researched the characters with kids in local schools which went down really well. I think this was the most satisfying part of this project. Seeing as these characters were for children they had to appeal to them and they certainly caught their imagination. I loved how into it they all were.

Here I am about to wax lyrical about my ideas....

Sadly they didn't go for my design. I'm glad that the mascots they picked were universally disliked. I have my feelings on the whole process but I think to air them on here would just look like sour grapes. Who am I to upset the wheels of multi million business deals and the corporate world.... but one day I'd like to try!

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